Real estate development website

Twenty apartments, one month, zero photos.

The brief was short. Twenty apartments in a new development, sold in a month, with traffic coming from ads. That means a page built to convert on a phone, not a brochure. One problem: while we were building the site, the building was still going up. No photos of it, no interior renders, nothing to put on the first screen.

We generated the building, frame by frame.

It is not a video file. Every frame is drawn on canvas, one at a time, and your scroll decides which one you see and where the camera looks.

The same technique Apple uses on its product pages. You own every frame, so you can stop the film anywhere you like: on the facade, on one floor, on the view from above.

Real estate site, fast on a phone, and found on Google.

The film runs on a phone without dragging the speed score down. The neighborhood pages and the blog started bringing search traffic a month after they went live.

Can you build a real estate development website before the building is finished? Yes. Here the building was drawn frame by frame, and the film stood in for photos until handover.

UrbanCat

From a building nobody could photograph, to a catalog that had to be photographed piece by piece.

A shop with its theme written in code, our own product photography, and a catalog in two languages.