Dr. Nicolae Ghibu

Educational medical content for TikTok and Instagram.

The challenge

The medical field is strictly regulated. Dr. Ghibu had valuable expertise but no online presence. It needed an authentic educational approach that respected professional standards, with zero clickbait.

The solution

We built a system of educational carousels plus short reels with explanations accessible to a non-medical audience. Every post answers a real question he receives from patients. Professional tone, yet warm and approachable.

The result

The account becomes a trusted source in its niche. Content is saved and shared organically by the audience.

What we delivered

• ✓Educational medical content strategy aligned with professional ethics
• ✓Carousel production with explanations accessible to a non-medical audience
• ✓Short reels adapted for TikTok and Instagram
• ✓Monthly editorial calendar plus publishing management

How we worked

1. 1Discovery. A working session with the doctor to map the niche, the real questions patients ask, and the professional boundaries.
2. 2Production. Scripts, filming, editing and carousel design on a steady weekly workflow.
3. 3Optimization. A monthly review of what resonates with the audience, adjusting direction based on real reactions.

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