Av. Andreas Popa-Alexandru

Accessible legal content for a Romanian attorney specialized in criminal law.

The challenge

Criminal law is a sensitive subject. The content had to be educational without seeming to trivialize legal proceedings or to encourage unlawful behavior.

The solution

Short Q-and-A format: your rights when dealing with the police, what to do during questioning, how a criminal case actually works. Calm, professional tone.

The result

The page becomes a legal reference point for a non-legal audience. Consultation requests arrive pre-qualified.

What we delivered

• ✓Accessible Q-and-A legal strategy for a non-legal audience
• ✓Carousels on citizens' rights when facing the authorities
• ✓Short Reels explaining common criminal procedures
• ✓Monthly editorial calendar plus publishing management

How we worked

1. 1Discovery. Session with the attorney to understand the practice niche, the recurring client questions, and the ethical boundaries of the profession.
2. 2Production. Legally vetted scripts, filming, editing, and carousel design on a steady weekly workflow.
3. 3Optimization. Monthly analysis of what resonates with the audience and direction adjustment based on real reactions.

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