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Case study · Legal

Video content for law firms

Video content for a criminal defence practice: attorney Andreas Popa-Alexandru. Every script is run past the lawyer before we film. New material every month, shot in our Bucharest studio.

LegalStrategyProductionManagement

What makes video hard for a law firm

Criminal law is sensitive ground. A clip has to teach the viewer something real without turning a trial into entertainment, and without ever reading as a guide to getting away with it. You hold that line in the script, not in the edit.

The fix: a Q&A format on criminal law

Short question, straight answer. Your rights when the police stop you, what to do when you are called in for questioning, how a criminal trial actually runs. Calm, professional, no jargon.

The result

People with no legal training now treat the account as their first stop. The calls that follow are different too. The caller already knows what to ask.

Is a lawyer allowed to publish video content?

Yes, as long as it teaches and stops there. No advice on a specific case, no promised outcomes, no open files on camera. Every script on this account was run past the lawyer before we filmed it.

What we delivered for the firm

How we work with a law firm, in 3 steps

  1. Discovery. One session with the lawyer to map the practice, the questions clients keep asking, and where the conduct rules draw the line.
  2. Production. Scripts cleared by the lawyer, filming, editing, carousel design. Same rhythm every week.
  3. Optimization. Every month we look at what actually landed, and we plan the next month around it.

Want video content for your firm?

Give us 30 minutes, free of charge. We will map what your firm can say on camera, and where the line sits.

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