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ENGINE DIGITAL MARKETING · LIT

Retargeting, a separate campaign

Part of the Digital marketing engine. Same ship, other working mode.

The person came onto the site, looked around and left. We bring them back with a campaign kept separately, on the audience built from their visits, on the platform where they sit: Facebook, Instagram, Google or TikTok.

from 67 EUR VAT excluded
the pages we bring them back to load in under two seconds · measured on the websites we built
See the variants ↓
RADAR · WHO COMES IN, FROM WHERE
Retargeting
WHO IT'S FOR

Who it's for, and who it's not for.

NU Not for you

  • A few people come onto your site per week, so the audience stays small
  • You want new people, who haven't heard of your firm yet
  • You sell something the person buys on the first visit, from one glance

DA It's for you

  • You have traffic on the site and carts left half-way
  • You sell something the person thinks about for a week before writing
  • You already run ads and pay a second time for the same person
THE VARIANTS

You pick the variant from the table, not from a conversation.

The variants
VariantWhat it looks likeFrom (EUR, VAT excluded)Lead timeGood forHow hard to produce
Retargeting, one platformthe separate campaign, on your accounts audiences from visits, ads of their own, budget kept monthly from 67 EUR at the brief you have traffic and want only the bring-back campaign medium
Meta Ads, with retargeting insidethe whole campaign on Facebook and Instagram new audiences plus retargeting, in the same account from 133 EUR at the brief you start from zero on Facebook and Instagram medium
Google Ads, with retargeting insidesearch plus display search campaigns, plus banners to the person who left from 133 EUR at the brief the person already searches for you on Google medium
Tracking and events, onceGA4, pixel, conversions we put in the pixel and the events that feed the audiences from 100 EUR at the brief a new site, where nothing got measured yet easy
I want a quote for this variant →
WHAT YOU GET, EXACTLY

The deliverables, with quantities and formats.

What you get, exactly
DeliverableQuantityFormatDelivery lead time
The retargeting audiences 3 in your ad account at launch
The set of ads 1 image or clip, plus the copy at launch
The exclusion rules included buyers leave the audience at launch
Managing the campaign monthly budget, bids, audiences, copy month after month
The monthly report 1 spent, come-backs, orders monthly
The frequency calendar included how many times the person sees the ad at launch
The accounts and the audiences yours under your company's name from day one

The ad account, the pixel and the audiences built stay yours.

THE PRICE PER PIECE

What it costs, exactly.

From
67 EUR / month, VAT excluded
Included
the audiences, the exclusion rules, the ad copy, the monthly management and the report
What moves the price
the second platform, the material filmed or drawn by us, a store with hundreds of products, campaigns in several countries

The starting price is per month, on one platform, and runs monthly. The ad budget goes separately, straight to the platform. The exact figure gets set at the brief, after we see how much traffic you have and what you sell.

Retargeting gets added as an extra to our social media packages. Their page opens along with the prices; until then, you ask for the package on WhatsApp and say which extra you want. →
THE PROCESS

How we work, step by step.

The process
StepWhat we doWhat you give usHow long it takesWhat the step produces
Check we look at the traffic, the pixel and the events on the site you give us access to the accounts and to the site at the brief the list of audiences that can be built
Audiences we build the audiences from visits, carts and product pages you confirm which pages count for you at the brief the audiences, ready to use
Ads we write the copy and prepare the campaign's creative you confirm the offer and the message that goes out at the brief the set of ads, launched
Month after month we keep the budget, the bids and the frequency in hand you read the report and decide next month's budget monthly the report, with what was spent and what came back
WHAT WE NEED FROM YOU

Three things, that's it.

FROM YOU What you give us

  • Access to the ad account and to the site
  • The offer we're pushing and who you want it to reach
  • A person who confirms the copy the same day
THE PROOF, WITH THE COUNTER NEXT TO IT

The ad goes out from an engine that already runs.

publicare the numbers from our first client case, exactly as they came out
under 2sthe pages we bring them back to load
88 to 97PageSpeed the websites where we send paid traffic score
See the measured results →
WHAT'S INCLUDED, WHAT'S NOT

What's in, what's out, what costs extra.

What's included, what isn't, and what it costs extra
IncludesDoesn't includeExtra, with price
One retargeting platform the second platform, at the same price 67 EUR per extra platform
The ad copy filming a new clip for the campaign at the brief, per case
The audiences and the exclusions cleaning up a store with thousands of products at the brief, per case
The pixel checked installing tracking from zero 100 EUR one single time
The monthly report the ad budget, which goes to the platform you put it up, as much as you want
The reports from the platform a dashboard tailored to the firm at the brief, per case
THE QUESTIONS THAT COME UP ANYWAY
What ties me down if I want to leave?

Nothing long term. The contract runs monthly and you leave when you want. The ad account, the pixel and the audiences built sit under your name from day one, and the campaign stops the day you tell us. The audiences built stay running in the account and can be picked up any time.

How much does retargeting cost, per month?

It starts from 67 EUR a month, VAT excluded, on one platform, with the audiences, the copy and the report inside. The ad budget goes separately, straight to the platform, and you put it up.

Why do I pay separately, if you already run my campaign?

You don't pay twice. When we run your campaign on Meta Ads or on Google Ads, retargeting goes in there. This row is for the case where you want only the bring-back campaign.

How much traffic do I need for it to start?

The audience gets built from the visits on the site, so what matters is how many people come in month after month. We look at your figures at the brief and tell you straight whether the audience comes out big enough to be worth it. A small audience can get joined with your customer list.

Retargeting or a new acquisition campaign, for my business?

Retargeting works on the people who already know you, so it brings the order in cheaper, but it dies out when the audience empties. Acquisition fills it back up. You see them side by side in the engine table.

How much time does it take from me, month after month?

One brief at launch, one confirmation on copy and one conversation on the report. Under two hours a month, in total. The audiences, the bids and the budget cuts stay with us, and you hear from us when something calls for a decision of yours.

WHAT'S NEXT

Where you go from here.

NEXT STEP

Shall we bring people back to your site?

Message us on WhatsApp with the site's address and tell us what you sell. We look at the traffic and the pixel, talk for half an hour, free, and you walk away with the figures written down: which audiences come out of your traffic today and from what budget the campaign makes sense.

Message us on WhatsApp: 0775 579 706
Start with an account audit, from 67 EUR →
MOTORDIGITAL MARKETING STAREARDE ORA BORD--:--:--