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Kooperativa 2.0 vs i-vory Studio: a full-service agency or an organic TikTok studio?

Kooperativa 2.0 does everything, for big brands. i-vory Studio does organic TikTok well, for small businesses. Which one fits you, honestly.

AAndrei ToaderFounder, i-vory Studio
12 July 2026 · 5 min read
In short
  • Kooperativa 2.0 is a big full-service agency, for brands with a serious budget and a need for all of digital.
  • i-vory Studio does one thing well: organic TikTok for small and medium businesses, with founder-direct.
  • The question is not which is better, but how much agency you need: a supermarket or a good cook.

Kooperativa 2.0 is one of the big names in Romanian marketing. If you put it next to i-vory Studio, the real question is not which is better. It is how much agency you need. Nobody badmouths anybody here. Kooperativa is a serious agency, with years and big clients behind it. Only big and serious means a certain kind of client. The question is whether you are that client.

01What Kooperativa 2.0 is

Kooperativa 2.0 (the company Blogal Initiative) is a full-service digital agency from Bucharest, active for over ten years. It does almost everything: social media, paid ads, PR, influencer marketing, web, branding, production, events. It has dozens of people and works with big brands, from Decathlon and Nestlé to Profi and Groupama.

It is a complete marketing machine. That is both its strength and, for a small business, its trap.

02Kooperativa does everything

When you have a hundred people in the company, a serious marketing budget and want everything from a single hand, a full-service agency like Kooperativa makes sense. It covers your ads, PR, social and events, with separate departments for each. A big brand needs this width.

The price of width: you pay for a big structure, you go through account managers, and your TikTok is one row in a ten-channel strategy. That is fine. It is just a lot, for someone who needs little and good.

03i-vory Studio does one thing well

i-vory Studio does not try to do them all. We do organic TikTok and carousels that reach people by themselves and bring clients, for small and medium businesses. One thing, done well, by the person you talk to directly.

One thing, one person. You talk directly to whoever works on your account, not through an account manager. Management from 50 EUR a month, or per piece, from a 13 EUR carousel. You see what you pay for and who delivers it.

A big brand wants an agency that does everything. A small business wants someone who does one thing for it and makes it bring clients.

04Everything vs one thing done well

That is, in fact, the choice.

Kooperativa means width: many services, a big team, big brands, a matching budget, price on quote. Good if you need a whole agency.

i-vory Studio means depth on one thing: organic TikTok and content that sells, founder-direct, a clear and small entry price. Good if you want a result on social, not a corporate structure.

Neither is wrong. It depends whether you need a supermarket or a good cook.

05Who each one is for

You are a big brand, with budget and a need for the whole marketing package from one hand? Kooperativa 2.0. You are a small or medium business and want organic TikTok that brings clients, made by the person you talk to directly, at a clear price? i-vory Studio.

If you are the second kind, message us on WhatsApp. We tell you the same day, honestly, whether we can help you.

Want organic TikTok that brings clients?

The first talk is 30 minutes, no strings. We tell you the same day, honestly, whether we can help you.

A
Written by Andrei Toader

Founder of i-vory Studio. I write about organic TikTok and content that brings clients for small and medium businesses.

Frequently asked questions

What is Kooperativa 2.0?

A full-service digital agency from Bucharest, active for over ten years, with dozens of people. It does social, paid ads, PR, influencer marketing, web, branding and events, for big brands like Decathlon, Nestlé, Profi and Groupama.

Is Kooperativa 2.0 right for a small business?

It is usually oversized. You pay for a big structure, you go through account managers, and your TikTok is one row in a ten-channel strategy. For a small business that wants only TikTok, it is more than it needs.

What is the Kooperativa alternative for an SME?

A studio focused on a single thing, with founder-direct and a small entry price. i-vory Studio does organic TikTok for small and medium businesses, with the person you talk to directly and management from 50 EUR a month.

How much does Kooperativa 2.0 cost?

It works on quote, like most full-service agencies, with a budget the size of its structure. i-vory Studio, by comparison, publishes its price: per piece from 13 EUR, management from 50 EUR a month.

Full-service or focused studio?

Full-service is good when you need all your marketing from one hand and you have the budget. The focused studio is good when you want one thing done well, TikTok that brings clients, without paying for a corporate structure.

Looking for a social media agency in Bucharest? Here is how we work and what we deliver.