What social media costs in Romania in 2026

Short answer, in numbers: a post from 8 EUR, a carousel from 13 EUR, a short video from 50 EUR, full monthly management from 50 EUR. VAT not included.

Below, what the Romanian market charges, next to what we charge. Same services, side by side.

What does a single post cost?

One-off work, no monthly retainer. These are the April 2026 rates.

Standard delivery is 3 to 5 working days. A 24-hour rush doubles the rate. All prices exclude VAT.

What does full monthly management cost?

Full management means we make the content, plan it and publish it every day, on every platform. The Romanian market runs between 400 and 3,000 EUR a month, depending on volume and complexity.

i-vory Studio starts at 50 EUR a month for daily publishing across 4 platforms. VAT on top.

What goes into a management package?

In every package:

• content production (posts, stories, videos)
• scheduling
• publishing
• an editorial calendar
• one call a month

In the bigger packages, on top of all that:

• monthly performance reports
• trend monitoring
• a strategy rebuilt every quarter

Is hiring an agency worth it, or is in-house cheaper?

This is arithmetic, not taste. A founder with a full calendar has one thing to weigh: an hour of their own time spent on social media, against the flat rate of a monthly package.

The line is easy to find. If an hour of the founder’s time is worth more than 3 EUR to the business, the package pays for itself.

How fast has digital advertising grown in Romania?

• Romanian digital advertising reached between 283 and 298 million EUR in 2024, growing 15.6% year on year (IAB Europe AdEx 2024).
• Total media spend, TV and print included, came in between 778 and 795 million EUR (Media Fact Book 2024, Initiative Media).
• Social media advertising in Romania: roughly 280 million USD in 2024, growing a projected 11.2% a year through 2028 (Statista Market Insights).

A local quirk: between 22% and 30% of the Romanian digital budget goes to influencer marketing, against 4% to 7% in the rest of Europe (MOCAPP). Romanians do not buy because of an ad. They buy because a person recommended it.

What people actually pay for management in 2026

The Romanian market splits into three price tiers, and the gaps between them are wide.

• Solo freelancer: 300 to 500 EUR a month for 8 to 12 posts, no paid campaigns. Entry level, fine for a test or a small launch (public rates from Brand Mastery).
• Small or mid-size agency: 700 to 1,500 EUR a month for 12 to 20 posts, monthly reporting, and someone coordinating the paid campaigns. The standard tier for an active small or mid-size company (NION Communication publishes packages at 450, 900 and 1,800 EUR).
• Specialised premium agency: 2,000 to 5,000 EUR a month, with strategy, photo and video production, paid campaigns run for you, dedicated analytics. This tier is for companies turning over more than 400,000 EUR a year that expect results they can measure.

One caveat. These are rates the agencies publish, not rates their clients confirm. The real quote moves with your industry, your production volume and what you actually want out of it.

Nobody publishes what small and mid-size Romanian companies actually spend here. So do it the honest way: ask two or three agencies to quote the same list of services. The spread tells you the market.

See what a social media agency in Bucharest actually does, and what each package includes.