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ENGINE DESIGN · LIT

Logo and visual identity

Part of the Design engine. Same ship, other working mode.

The logo, the colors, the fonts and the rules for using them, gathered into a single set. From here on, the post, the invoice and the site look like they came from one company, not from three.

from 250 EUR VAT excluded
107 carousel slides delivered, across 7 industries · the design portfolio, i-vory Studio
See the variants ↓
PRESS · BAKED TYPOGRAPHY
Logo
WHO IT'S FOR

Who it's for, and who it's not for.

NU Not for you

  • You already have logo, colors and fonts set, and everyone in the company respects them
  • You want the logo by tomorrow, taken ready-made from a template shop
  • The company is closing or changing its line of business in the coming months

DA It's for you

  • You're starting the company now and everything you publish has to look from a single house
  • You have an old logo, made by someone on the phone, and it doesn't fit anymore
  • Every person in the company draws the materials differently, and the client sees three companies
THE VARIANTS

You pick the variant from the table, not from a conversation.

The variants
VariantWhat it looks likeFrom (EUR, VAT excluded)Lead timeGood forHow hard to produce
Logo and identity setlogo, colors, fonts, rules we draw the logo directions, you pick one, we take it all the way from 250 EUR at the brief the company that's starting or settling medium
Brand bookthe identity written at length the rules, the examples and the mistakes to avoid, in one document from 417 EUR at the brief the company where several people draw hard
Stationery on the new identitybusiness cards, letterhead, envelopes we carry the new logo onto the company's papers, ready for print from 133 EUR at the brief the company that hands out business cards often easy
Monthly design, on your identity12 visuals plus 2 carousels per month the month's posts drawn on the rules set here from 150 EUR monthly the account that has to look alive all year medium
I want a quote for this variant →
WHAT YOU GET, EXACTLY

The deliverables, with quantities and formats.

What you get, exactly
DeliverableQuantityFormatDelivery lead time
The main logo 1 vector and PNG, on light and dark background on delivery
The logo variants at the brief horizontal, on the square, the mark alone on delivery
The color palette at the brief codes for screen and for print on delivery
The fonts at the brief the chosen fonts, with their license written down on delivery
The usage rules 1 document PDF, with examples on delivery
The source files 1 archive editable, for any print shop on delivery
The logo for social media at the brief cut for the square and the circle, for the profile photo on delivery
The correction round at the brief in writing, in a single message at the brief

The final files stay yours and you hand them to any print shop.

THE PRICE PER PIECE

What it costs, exactly.

From
250 EUR / project, VAT excluded
Included
the logo with its variants, the cut for the profile photo, the palette, the fonts, the usage rules and the source files
What moves the price
more directions to draw, the whole brand book, the stationery, the packaging, the menu, the email signature

The 250 EUR figure is the starting price, for one identity. What it comes to for you gets set at the brief, after how many logo variants go into the work and on how many materials we carry it.

Want this month's posts on this identity too? The social media packages come on their own page. →
THE PROCESS

How we work, step by step.

The process
StepWhat we doWhat you give usHow long it takesWhat the step produces
Brief we ask what you sell, to whom, and who you sit next to on the shelf you answer in writing, in a single message at the brief the identity direction, written on paper
Directions we draw the logo directions and put them on real materials you pick one and tell us what holds you back from the others at the brief the chosen direction, with its reason
Final artwork we take the logo all the way, pick the colors and the fonts you confirm the company's name and its spelling at the brief the final logo, with its variants
Rules and delivery we write the usage rules and prepare the files you send the corrections in a single message at the brief the whole set, ready to hand on
WHAT WE NEED FROM YOU

Three things, that's it.

FROM YOU What you give us

  • The company's name, written exactly as it goes into the papers
  • What you sell and to whom, in one message
  • Two or three companies you sit next to, so we can see the field
THE PROOF, WITH THE NUMBER NEXT TO IT

From the delivered series, drawn on each client's brand.

Slide delivered for a dental clinic, on the clinic's colors and font Slide delivered for real estate, on the developer's identity Slide delivered for an online store, on the store's identity
19series delivered, 107 slides, across 7 industries
vectorthe logo leaves in a file that scales as far as you want, from signature to facade
written ruleswhoever draws after us finds the colors and fonts in black on white
See the delivered series →
WHAT'S INCLUDED, WHAT'S NOT

What's in, what's out, what costs extra.

What's included, what isn't, and what it costs extra
IncludesDoesn't includeExtra, with price
The logo with its variants a second logo, for another brand 250 EUR for the new brand
The chosen colors and fonts buying the font license under your name at the brief, for your case
The usage rules, in short the brand book at length 417 EUR the full manual
The source files printing and payment at the print shop at the brief, for your case
The logo placed on your materials the business cards and letterhead drawn 133 EUR the stationery
THE QUESTIONS THAT COME UP ANYWAY
What ties me down if we start?

Nothing long term. You pay for the job and the set stays yours, source files included. If you also want this month's posts on the new identity, the subscription runs monthly and you leave when you want. Nothing we've drawn for you gets pulled back.

What does it cost, per piece?

From 250 EUR, VAT excluded, for logo, colors, fonts, usage rules and the source files. The exact figure gets set at the brief, after how many materials go into the set.

What if I don't like any of the artwork?

You pick at the directions step, before we take anything all the way. If no direction catches you, we draw another round on what you tell us is missing; what goes over gets paid and we tell you before.

How much time does it take from me?

One message at the brief, one hour in which you pick the direction and one message with the corrections. We carry the rest, and you come back only at delivery, when you confirm the set and hand it on to your team.

Logo or brand book, for my company?

The logo gives you the mark, the colors and the fonts, the minimum you start with. The book writes them at length, for the company where several people draw. You see both in the Design engine's table.

Whose files do they stay?

Yours. You get the logo in vector and PNG, the colors, the fonts and the rules, plus the source archive, and you hand them to any print shop or designer, whenever you want. The fonts come with their license written down, so you know what you're allowed to use.

WHERE NEXT

Where you go from here.

NEXT STEP

Shall we start the engine for your business?

Message us on WhatsApp and tell us what you sell and to whom, then we talk 30 minutes, free. You walk away with the identity direction in your head: what mark fits you, what colors, and on what materials you carry it. The offer comes in writing, for your case, and you decide after reading it.

Message us on WhatsApp: 0775 579 706
Start with the email signature, from 8 EUR →
MOTORDESIGN STAREARDE ORA BORD--:--:--